Motion Graphics
FreeForm Channel Rebrand
This is a speculative rebrand for FreeForm which is a Walt Disney Television’s young adult network. It is unafraid to push boundaries with inclusive content and socially concious dialogue. They strive to push forward the civil rights through visual media platforms. For this project, create a dynamic channel brand system that represents FreeForms progressive values. This rebrand should appeal to the FreeForm Audience, the becomers. Becomers are people between the ages of 14 and 34 who are growing into themselves.
Roles
Designer & Animator
Process
Stickers:
Each social cause that FreeForm supports is represented with a sticker. Stickers are the perfect medium to reflect what FreeForms' values are because they are a tool used to create social change. You can wear them, stick them on a pole, or layer them on the back of your laptop.
Each social cause that FreeForm supports is represented with a sticker. Stickers are the perfect medium to reflect what FreeForms' values are because they are a tool used to create social change. You can wear them, stick them on a pole, or layer them on the back of your laptop.
Color & Shape:
Black Lives Matter: is black. It refers to the main color used by the Black Panthers because black is the color of mourning. The shape is spikey to represent the brutal harm caused by the police.
#MeToo: is royal blue. This is to represent the stoic and powerful survivors that had to guts to share their story. The shape is a diamond as a reference to the violation of the body.
You Are Not Alone: is red as a reference to the Red Cross. The gear is intended to reference the cognitive power of the brain.
Equal Pay for Equal Work: is yellow and round to represent the coin lost by the race/gender wage gap.
Love is Love: is light Pink, as a historical, now universal, reference to the pink triangle. It is an irregular shape to represent the FreeForm that love and sexuality lives in.
Federally Legalize Marijuana: This is green as a reference to the “green light” the industry desperately needs to continue safely on a federal level.
Trans/Nonbinary Rights: is light blue with waves around the border. This is to represent the changing states of gender through the metaphor of water.
