Motion Graphics

GNI Summit

Google News Initiative reached out to Snowday to create a series of videos on the impact of the Google News Initiative on local outlets. The Lunar North team helped create two videos as well as a toolkit of transitions, title cards, and other design elements for Snowday.

Team
Directed By:  Snowday
Creative Director: Marcus Mullins
Design: Alex Covella, Marcus Mullins, Samantha Pickett, Emily Tinklenberg
Animation: Alex Covella, Marcus Mullins, Samantha Pickett, Emily Tinklenberg
 
Roles
Intern Designer & Animator
Throughout the project, I was predominantly involved in the design side. I animated a few scenes but was lucky to be given the time to focus on learning the tool-kitting process. 
Process
For this piece, we were sent a strict style guide, script, and illustration assets. We took those assets and branding and created an animatic that we sent to Snowday for approval. From there we moved onto the animation phase and began toolkitting select scenes.  
To check out our work in action, take a peek at the Busan Daily or Energetic City.